Many people have asked, “What is Google Ads?”
Google Ads, formerly known as Google Adwords, is a pay-per-click (PPC) advertising platform that allows businesses to advertise on Google’s search engine results page (SERP). By using Google Ads, businesses can bid on keywords and have their ads appear at the top or bottom of the search result page. In this article, we will explore how Google Ads works, how small businesses can use it to their advantage, and the different types of Google Ads available.
How does Google Ads work?
When a user searches on Google, the search engine returns a list of organic search results and paid ads. Paid ads are marked with the word “Ad” before the URL. Businesses can use Google Ads to bid on keywords that are relevant to their product or service. The ads that appear at the top of the search engine results page are the ones with the highest bid and best quality score.
To set up a Google Ads account, businesses need to create a Google Ads campaign. In the campaign, businesses choose the type of ad they want to run, set their daily budget, and set the bid for each keyword they want to target. Google Ads provides several campaign types, including search network campaigns, display network campaigns, shopping campaigns, and video campaigns.
Once a business has set up its Google Ads campaign, its ads will be displayed on Google’s search engine results page, Google Shopping, YouTube, and Google Display Network. Ads on the Google Display Network are text, image, and video ads that appear on websites that are part of Google’s partner network.
How can small businesses use Google Ads?
Google Ads work for businesses of all sizes. However, they can be particularly beneficial for small businesses that are just getting started with their digital marketing efforts. Google Ads allows small businesses to reach customers who are actively searching for their product or service. By using Google Ads, small businesses can target specific keywords, demographics, and geographic locations to maximize their ad spend.
Google Ads also provides small business owners with valuable data and insights that can help them optimize their campaigns. For example, Google Analytics can help business owners track their website’s traffic and determine which keywords and ads are driving the most clicks and conversions.
Types of Google Ads
There are several types of Google Ads available, each with its own unique benefits and targeting options. Let’s take a closer look at the most popular Google Ads types:
Search Network Campaigns: Search network campaigns display text ads on Google’s search engine results page and other Google search partners. They are best for businesses that want to target customers actively searching for their product or service.
Display Network Campaigns: Display network campaigns display text, image, and video ads on websites that are part of Google’s partner network. They are best for businesses that want to increase brand awareness and reach a broader audience.
Shopping Campaigns: Shopping campaigns display shopping ads on Google and Google Shopping. They are best for businesses that want to promote their products and drive traffic to their website.
Video Campaigns: Video campaigns display video ads on YouTube and other Google partner sites. They are best for businesses that want to engage customers with visual ads.
Google Ads is an effective way to get traffic to your website, especially for small businesses. It allows businesses to target specific keywords, demographics, and geographic locations while providing valuable data and insights to optimize their campaigns. With different types of ads available to choose from, it can be customized to suit the needs of any business. If you’re looking to get your business online and increase your online presence, setting up a Google Ads account could be the solution you need.